INITIATIVES
Scientific collaboration for cetacean conservation through regenerative tourism in Loreto Bay National Park
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Loreto is one of the last healthy ecosystems, where whales, dolphins, and orcas thrive. But cetaceans face increasing threats from pollution, climate change, and habitat loss.
Spanning 2,000 square kilometers, Loreto Bay is a vital sanctuary for 75% of Mexico’s marine mammals, yet it remains at risk. Despite its protected status, Loreto faces threats like cruise ship traffic, industrial projects, and unregulated tourism
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Our project combines scientific research with community based regenerative tourism expeditions to protect these species and the ecosystems they depend on. We partner with Baja Adventures and the Marine Macroecology Lab at CICESE to run seasonal marine expeditions where travelers and our team gather scientific cetacean distribution data, everything from photo-ID and GPS locations to behavioral observations. This citizen science feeds into real conservation work: mapping critical habitats, identifying threats, and helping create new management plans and conservation strategies.
Data Collection
Nakawe Project and Baja Adventures conduct regenerative tourism expeditions to document cetacean sightings, behaviors, and location data, while building a photo-ID catalog of individual animals.Scientific Analysis
Led by Dr. Mario A. Pardo and the CICESE team, we use ecological modeling and spatial analysis to define critical conservation zones and inform park management.Outreach & Education
Findings are shared through global databases (e.g., GBIF, OBIS-SEAMAP), published reports, and public awareness campaigns that advocate for sustainable marine tourism and community stewardship.
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Develop innovative conservation tools
We employ cutting-edge techniques—like GPS mapping and photo-identification—to monitor key cetacean species and their habitats within Loreto Bay and surrounding waters.
Generate actionable scientific knowledge
We study migration routes, seasonal behaviors, and threats from human activity—such as maritime traffic, bycatch, and tourism impacts—creating a solid foundation for data-driven conservation.
Create science-based management plans
In collaboration with CONANP and local agencies, we will design strategies to minimize ecological disruption and develop Action Programs for Conservation of Species (PACEs), focusing on orcas, dolphins, and other priority species.
Promote regenerative marine tourism
Through our ethical marine expeditions, travelers become citizen scientists, contributing directly to conservation while supporting local livelihoods. We link real science with responsible adventure.
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By integrating conservation, culture, and community-based tourism, this intiative will:
Provide real-time data for effective marine park management
Empower local stakeholders with training and tools
Set a replicable model for regenerative marine tourism globally
Protect the future of marine life and coastal communities in tandem
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— Adventure with us: Join our regenerative ecotourism projects, and be a part of transformative expeditions that not only explore the beauty of nature in Baja California but also contribute to its preservation.
— Partnerships: Discover how we can be your partner in crafting and nurturing regenerative ecotourism projects. Together, let's create experiences that leave a lasting positive mark on nature and communities.
— Donate: Empower our scouting, operations, and research
Your support makes a difference! Whether you contribute funds or gear, you're helping us advance our scouting missions, operations, and vital research efforts. Join hands with us in the pursuit of positive change.
#KEEPBAJAWILD
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The Baja California Peninsula is a rare piece of heaven, where desert landscapes meet pristine coastlines, where ancient cultures echo through the canyons, and where biodiversity thrives in one of the planet’s most extraordinary ecosystems. But this natural and cultural paradise is under threat.
From unregulated tourism and unsustainable development to cultural erosion and transculturation, Baja faces pressures that endanger its wild beauty and heritage. As global attention grows, so do the risks of losing what makes Baja truly unique.
Keep Baja Wild is a call to action—a movement to protect the soul of this place. We aim to safeguard its ecosystems, celebrate and preserve its cultural roots, and promote responsible, community-centered development that honors both nature and tradition.
Together, we can ensure Baja remains wild, vibrant, and resilient, for the people and species who call it home and for generations to come.
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Sustainable development
Sustainable, respectful, legal, and regenerative tourism
Respect for culture
Ending poaching, illegal trafficking, overfishing, and misuse of resources
Respecting bans and laws
Adhering to speed limits to protect wildlife crossings
Stopping deforestation and habitat fragmentation
Preserving the area's "natural silence"
Avoiding the use of single-use plastics
Always striving to leave no trace
Supporting and including communities and stakeholders in conservation projects
Promoting water conservation practices to preserve freshwater resources
Protecting dark skies
Supporting local, sustainable, and artisanal souvenirs
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to #KeepBajaWild!
To promote awareness and respect for wildlife, ecosystems, and our cultural heritage.
To raise funds in support of conservation initiatives in the region.
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1. Join an expedition
Join our regenerative ecotourism expeditions and experience Baja’s wild beauty while actively contributing to its protection. As a citizen scientist, your presence supports ethical wildlife research and sustainable travel.
2. Partner With Us
We collaborate with NGOs, businesses, researchers, and local leaders to co-create regenerative tourism and conservation initiatives. Let’s work together to set a new standard for responsible travel.
3. Donate
Support our mission by funding research, operations, and education efforts. Your contributions help us monitor cetaceans, protect their habitats, and empower local communities.
4. Contribute Gear or Resources
Field equipment, cameras, GPS tools, and marine supplies are crucial to our work. In-kind donations help us operate more effectively in remote areas.
5. Spread the Word
Share our updates, blog posts, and social media content to raise awareness about conservation in Baja. Use your voice to amplify the message of #KeepBajaWild.
6. Report Harmful Activities
If you witness illegal fishing, wildlife harassment, or unethical tourism practices, report it to our team and local authorities. Protecting Baja starts with accountability.
7. Join as a Volunteer
From field support and community outreach to digital content and logistics, we welcome passionate volunteers to help us expand our impact.
Since their creation, social media platforms have become a powerful tool for connection and information sharing. They offer an incredible opportunity to bring people together globally and raise awareness about important issues, including the wonders of the natural world. However, it’s essential to recognize the responsibility that comes with sharing content, especially when it involves wildlife. Posts featuring wild animals, though often shared with good intentions, can sometimes unintentionally spread misconceptions that may affect the well-being of these species. The way wildlife is portrayed on social media often overlooks the important roles these creatures play in their ecosystems and the natural behaviors they exhibit. This can lead to misunderstandings about their needs, both in terms of conservation and their biological well-being. It’s vital to ensure that these depictions inspire respect and stewardship, rather than inadvertently promoting activities that could harm both the animals and the ecosystems they depend on. By fostering a deeper understanding of wildlife and their habitats, we can contribute to the preservation of our planet’s rich biodiversity. Addressing this requires thoughtful analysis of wildlife-related social media content and the development of educational strategies that inspire ecological mindfulness. Through informed sharing, we can reduce the demand for unsustainable interactions with wildlife and encourage ethical and responsible practices. This not only benefits wildlife and ecosystems but also supports public health and safety, as well as a harmonious relationship between people and nature.
Education is key to ensuring that our digital presence reflects our commitment to conservation and respect for all living beings.Our #WildlifeOverlikes campaign
Objective: Raise awareness about the impact of wildlife-related content on social media and promote responsible sharing practices to protect wildlife and their habitats.
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Social media platforms have become powerful tools for connection and information sharing, offering opportunities to raise awareness about wildlife and conservation issues.
However, they can also spread misinformation that negatively affects wildlife and ecosystems.
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Taking selfies or videos with marine species or other wildlife can stress animals and disrupt their natural behaviors.
Maintaining a respectful distance is essential for both human safety and animal welfare.
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The desire to interact with wildlife can contribute to illegal trafficking, harming species and ecosystems.
Raising awareness can help discourage these activities and promote appreciation for animals in their natural habitats.
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Thoughtful analysis of wildlife-related content is necessary to develop educational strategies that inspire ecological mindfulness.
Informed sharing can reduce demand for unsustainable interactions with wildlife
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As responsible guides, tour operators, and individuals, we can set an example by promoting practices that highlight conservation.
Inspire others to respect nature rather than seeking viral content that exploits wildlife.
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Encourage users to be mindful when sharing and liking wildlife content on social media.
Promote reporting of harmful or misleading posts related to wildlife.
Advocate for educational initiatives that inform the public about the importance of wildlife conservation.
Choose legal, legitimate, and respectful tourism operators and group leaders who prioritize animal welfare and adhere to ethical practices. By supporting responsible wildlife tourism, we can ensure that our adventures do not come at the expense of the animals and ecosystems we cherish.
Regenerative tourism development
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Regenerative tourism is a commitment to ensuring that tourism becomes a force for good, giving back more to communities and places in Baja California than it extracts. It goes beyond mere economic gains, actively enriching our communities and playing a vital role in safeguarding and restoring our environment.
Creating a regenerative tourism model in Baja California Peninsula is crucial for the long-term sustainability and resilience of the tourism industry. Considering tourism's substantial impact on our economy, nurturing a regenerative tourism sector also aligns with broader initiatives to reduce our ecological footprint and advance sustainability.
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Regenerative tourism ensures that visitors to Baja California, Mexico become positive agents of change in our communities. They depart as storytellers, equipped to share our unique culture and heritage with the world, leaving a lasting, positive impact in their wake.
We work at:
— Revamping the core of the tourism system— Enhancing destination branding and elevating visitor experiences
— Empowering communities and stakeholders to effectively handle tourism
— Collaborating in strategic alliances
— Transitioning stakeholders from extractive practices to sustainable livelihoods and employment opportunities
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— Adventure with us: Join our regenerative ecotourism projects, and be a part of transformative expeditions that not only explore the beauty of nature in Baja California but also contribute to its preservation.
— Partnerships: Discover how we can be your partner in crafting and nurturing regenerative ecotourism projects. Together, let's create experiences that leave a lasting positive mark on nature and communities.
— Donate: Empower Our Scouting, Operations, and Research
Your support makes a difference! Whether you contribute funds or gear, you're helping us advance our scouting missions, operations, and vital research efforts. Join hands with us in the pursuit of positive change.
SAVE THE PUMAS
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We're in the midst of the sixth mass extinction, largely caused by human actions. Urban expansion, habitat loss, overhunting, and social conflicts are driving global biodiversity decline, including in Baja California. Mexico, known for its rich biodiversity, holds nearly 70% of the world's species diversity.
Baja California ranks 14th in national wildlife diversity, with over 2,400 animal species in various ecosystems. This unique treasure could be lost forever without decisive action. Among these species is the top terrestrial predator: the Puma.
The Puma is an iconic species in Baja California, the second-largest feline in South America. It adapts to diverse environments from jungles to deserts but is sadly one of the most hunted species after jaguars.
Its threats include poaching, habitat loss, and declining prey. Pumas sometimes turn to livestock, leading to human conflicts and captures.
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Human activity poses the primary threat to Pumas, with unregulated livestock farming causing fear and harm. Preventing attacks on livestock is difficult, and illegal hunting and captivity still lack strict controls.
Protecting this species is vital as it plays a crucial role in ecosystem balance in Baja California, safeguarding biodiversity, water sources, and mountains, ensuring the survival of coexisting species and habitats.
We work at:
— Conducting studies to understand the movement patterns and habitat preferences of mountain lions. This research helps us protect their natural habitats and migration corridors.— Investigating the factors that influence mountain lion behavior, such as human activities and environmental changes. This knowledge informs our conservation strategies.
— Developing strategies to promote peaceful coexistence between people and mountain lions. This includes educating communities on safety measures and responsible practices to minimize conflicts.
— Rescuing and rehabilitating of captive mountain lions. This includes efforts to ensure their well-being and, when possible, their release back into the wild.
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— Develop a mountain lion management plan
— Protection of wildlife corridors that support dispersal
— Establishing mountain lion refuges to support source populations
— Community-embraced coexistence
— Supporting relocation of conflict mountain lions
WILDERNESS AWARENESS PROJECT
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The "Wildlife Awareness Project," a groundbreaking initiative jointly undertaken by Nakawe Project and Baja Adventures. Our mission is to protect biodiversity and enhance road safety in the regions of Baja California and Baja California Sur. Over the years, our monitoring efforts have revealed the significant impact of road infrastructure on ecosystems, particularly the alarming mortality rates of wildlife due to vehicle-animal collisions. The Wildlife Awareness Project seeks to address these challenges through a comprehensive and collaborative approach.
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In our ongoing efforts to make a positive impact, we've identified key focus areas to safeguard wildlife and promote road safety in Baja:
We work at:
— Wildlife Monitoring: Leveraging camera traps and involving local stakeholders to monitor wildlife movement patterns and vulnerability to roads.
— Community Education: Developing and disseminating educational wildlife guides to empower local communities with knowledge about their unique flora and fauna.
— Road Safety Measures: Implementing strategic road signs to prevent wildlife collisions and enhance overall road safety.
— Local Collaboration: Engaging with local councils to reduce the wildlife road toll through collaborative efforts and shared insights.
— Mitigation Strategies: Introducing targeted mitigation strategies in pilot areas, including community engagement, reduced speed limits, virtual fencing, and enhanced road signage.
These initiatives aim to create a harmonious coexistence between humans and wildlife by addressing the root causes of collisions and fostering a sense of responsibility towards the unique biodiversity of the region.
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— Mitigate Biodiversity Loss: Aligning with priorities under the International Convention on Biological Diversity, we strive to reduce the loss of biodiversity in the regions of Baja California and Baja California Sur.
— Reduce Roadside Incidents: Introducing wildlife warning and educational signs to minimize collisions, thereby decreasing the environmental, economic, and societal impacts associated with vehicle-animal incidents.
— Provide Accurate Information: Offering the public precise information to facilitate their engagement in wildlife conservation efforts and encouraging them to report sick, injured, or orphaned native animals to the appropriate authorities.
— Foster Wildlife Appreciation: Enhancing public awareness and appreciation for local wildlife by creating new warning signs that identify wildlife hotspots, potentially boosting wildlife numbers and fostering a deeper connection between residents and visitors with the region's unique flora and fauna.
Join us in achieving these goals and making a positive impact on the road to coexistence between humans and wildlife in Baja. Together, let's create a safer and more harmonious environment.
SAVE THE MARLINS
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Striped Marlins are a highly migratory species that inhabit the Pacific Ocean. In Mexico, a unique aggregation exists, but unfortunately, because of their size and beauty, they are targeted by sport fishing as valuable trophies. Striped Marlins are also threatened by commercial fishing, especially longline pelagic fisheries targeting tunas, where thousands are killed as bycatch every year.
Besides the ethical question of sport fishing, which involves inflicting injuries and death to ecologically important wildlife, we strongly believe that sport fishing tournaments pose a significant threat to the population health of Marlins. Scientific studies also suggest that both the global population and the historical mean catch size of Striped Marlins have decreased, suggesting a strong impact from fishing pressure.
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Nakawe Project prioritizes marlin conservation to preserve marine ecosystem balance and biodiversity. As apex predators, marlins actively regulate prey populations, making them indispensable for the overall health of ocean ecosystems. Our active efforts protect marlins and sustain the well-being of marine life and coastal communities.
We work at:
— Utilizing ecotourism and collaborating with local fishing communities to gather research data on Marlin populations, abundance, movements, and the environment.— Conducting research to estimate the economic impact of ecotourism with Striped marlins in the region.
— Promoting respect for nature and driving environmental awareness through marine conservation campaigns.
— Working with other stakeholders to develop a responsible tourism management plan.
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— Do not eat Marlin meat: Sport fishermen in Mexico cannot legally sell their catch, leading to uncertain traceability when buying Marlin from restaurants or local markets, potentially supporting illegal sourcing.
— Help expand our research with video footage: Report any restaurants or markets selling Marlin meat, record a 30-45 seconds horizontal video, and send it to gameoverfishingfilm@gmail.com with subject "Marlin Meat," including location and store name.
— Join our #SaveTheMarlins expeditions: Participate in life-changing Striped marlin journeys to actively contribute to changing the species' outcome and demonstrate their value alive.
— Support & Donate: Share the message, support political actions, encourage friends and family to do the same, volunteer, or make donations to the cause.
— Join the Nakawe Tribe with our sustainable clothing collection: Wear ocean-inspired t-shirts, hoodies, sweaters, tote bags, and other sustainably made products to make a statement and engage in meaningful conversations.
SAVE THE SHARKS
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Sharks are vital to keep the oceans healthy and balanced. As apex predators they help to maintain complex ecosystems full of diversity and life by feeding on the animals below them in the food web, preventing one species from monopolizing a limited resource and removing sick and weak individuals. They serve as a key indicator for ocean health.
Unfortunately, many shark populations around the world are experiencing a rapid decline due to human exploitations. Current regulatory protection for shark species is complex, difficult to implement effectively and often lack the global framework necessary to address the highly migratory nature of most shark species.
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Nakawe Project focuses on shark conservation due to sharks' vital role in marine ecosystems, where they maintain balance and biodiversity. Our active efforts protect sharks, ensuring healthy oceans that benefit marine life and communities dependent on these ecosystems for their livelihoods and well-being.
We work at:
— Taking direct action through conservation initiatives, including interventions, educational programs, research, and media campaigns.
— Implementing measures to reduce shark meat consumption: conducting DNA and mercury studies, advocating for better labeling, and raising awareness through campaigns.
— Engaging with fishing communities, supporting sustainable alternatives, and collecting crucial data.
— Advocating actively for widespread environmental awareness.
— Driving educational campaigns through impactful media communication.
— Producing an investigative documentary film, exposing corruption in the fishing industry.
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— No not eat shark meat: Support sustainable and responsible businesses.
— Help us expand our research with video footage: Shark meat is sold in supermarkets under false or ambiguous names. This means that you, the consumer, cannot make informed decisions about the seafood products you buy. Even big corporations like Walmart mislabel their seafood products.
— Support and Donate: Share our message, support our political actions, invite friends and family to do the same, become a volunteer or donate here.
— Join the Nakawe tribe with our sustainable clothing collection: Make a statement and spark meaningful conversions by wearing one of our ocean-inspired t-shirts, hoodies, sweaters, tote bags, and other products. All Sustainably made.
— Join our ecotourism expeditions: Sustainable & community-based ecotourism inspired by Nakawe Project.
SAVE THE MOBULAS
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Nakawe Project has been working in Baja California Sur for several years to understand the role of shark fishing in local communities and drive forward shark conservation measures throughout Mexico. During this time, we have come to realize that Mobula rays, which include two species of manta ray and nine species of devil ray, are also at risk in the region and in need of special attention.
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Conserving mobula rays is crucial because they are threatened with extinction, play a significant role in marine ecosystems, and their preservation contributes to sustainable fisheries and ecotourism, benefitting both the environment and local communities.
We work at:
— Aiming to understand and protect ray species sold in Mexico's markets as "Mantaray."
— Conducting DNA sample research to identify species and assess capture locations and methods.
— Advocating for the protection of Manta rays under Mexico's National law (NOM029).
— Addressing the threat of extinction faced by several mobula ray species and implement effective protection measures.
— Emphasizing the financial benefits of preserving endemic species like mobula rays in the long term.
— Collaborating with local fishing communities in Baja California Sur, promoting sustainable economic activities through ecotourism.
— Reducing fishing pressures in critical marine habitats and gather valuable insights into mobula rays and their aggregation sites for future protection.
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— Support & Donate: Share our message, support our political actions, invite friends and family to do the same, become a volunteer, or donate here.
— Sign our Petition: Ask corporations to stop selling threatened species and add proper labels to shark and ray meat products, sign the petition today.
— Join the Nakawe Tribe with our Sustainable Clothing Collection: Make a statement and spark meaningful conversations by wearing one of our ocean-inspired t-shirts, hoodies, sweaters, tote bags, and other products. All sustainably made.
— Join our Ecotourism Expeditions: Experience sustainable & community-based ecotourism inspired by Nakawe Project.
EMPTY THE TANKS
Our latest initiative focuses on the establishment of sanctuaries and centres for the rehabilitation and reintegration of marine mammals and the prohibition of captive breeding for recreational purposes.